One-of-a-Kind Experiences

Revel in the absolute freedom of an unspoiled wilderness, whether exploring countless trails on foot, mountain bike or horseback, playing golf, or simply soaking in the beauty of this outdoor wonderland. At Primland activities abound, offering an experience of nature at its finest no matter the season. Some experiences are complimentary and some require additional payment. Please inquire with Guest Services about costs at time of booking.

A Weekend with Grammy Award-winning Maren Morris

Sep 19, 2025

A Weekend with Grammy Award-winning Maren Morris

Leave the Beaten Track with Exhilarating All-terrain Driving

Aerial Adventures

Courtside Adventures

Moonshine Tales

Artist Riley Sheehey’s Guide to the Blue Ridge Mountains

Blue Ridge Birdwatching

Family Foraging Adventures

The Ultimate Virginia Golf Resort Experience

Discover the Thrill of Falconry

Oct 10, 2025 - Oct 11, 2025

Discover the Thrill of Falconry

Thanksgiving in the Highlands

Nov 25, 2025 - Nov 29, 2025

Thanksgiving in the Highlands

Auberge Holiday Fête: A Tasting Under the Stars

Dec 11, 2025 - Dec 28, 2025

Auberge Holiday Fête: A Tasting Under the Stars

Wonderland by Auberge

Dec 1, 2025 - Jan 3, 2026

Wonderland by Auberge

Bourbon and the Blue Ridge

Visiting Yoga Master Ashley Boice

Dec 30, 2025 - Jan 3, 2026

Visiting Yoga Master Ashley Boice

Junior Mountaineers Kids Club

Orvis Winter Pursuits Weekend

Jan 9, 2026 - Jan 11, 2026

Orvis Winter Pursuits Weekend

Angle in a Catch and Release Heaven

Saddle Up for a Mounted Adventure on Forested Trails

Weekly Tastings in the Wine Cellar

Complimentary Experiences at Primland

Travel Through Our Galaxy and Beyond

The Highland Wine and Golf Classic

May 22, 2026 - May 25, 2026

The Highland Wine and Golf Classic

Primland Sporting Club

Take Aim

A Picturesque Road Trip

Explore a Natural Eden on Foot

Race the Mountain Breeze on the Old Appalachian Trail

Challenge the Family to Tennis

Glide Across a Mirror for the Sky

Family Vacations

Suite Escape | $500 Resort Credit on Premium Suites

Call 844.571.9863 or reserve online. Enjoy a $500 complimentary resort credit when you stay three or more nights in a Premium Suite. Discover the #1 rated resort in the Southeast U.S. and escape to the Blue Ridge Mountains.

Virginia, D.C. & North Carolina Residents

Book online or call 888.876.6513. Primland welcomes Virginia, D.C. and North Carolina residents with special staycation rates of 20% savings and daily breakfast for two when you stay up to 2 nights.

Save Up To 20% | Book Ahead

Book online or call 888.876.6513. Save up to 20% on your luxurious mountain escape when you book 30 or more days in advance and pay in full upon booking.

The Blue Ridge Golf Package

Call 888.876.6513 or book online. Virginia's temperate mountain weather provides glorious conditions for golf – and with average spring and fall temperatures in the 60s, and 70s in summer, there’s no better course in the Southeast to play than the top ranked Highland Course at Primland Resort. For every night booked, guests receive a round of golf for one person on the award-winning mountain course.